Jewelry Man Get Out Of The Edge

Compared to the welfare of women in the jewelry market, the market for men clearly depressed, which is very interesting for people's attention.

But with time and social progress, it seems that men's jewelry on the street wearing the watch, necklace ring becomes more and more. The jewelry market, men are often seen as having to choose a jewel for her beloved. This shows that the market for men's jewelry has been simmering, was born from the edge.

increased consumption of male jewelry

According to the American silversmith (YES), the news organizations showed the U.S. market last year, more than 2000 dollars, about $ 5 billion of jewelry purchased by male clients, and the vast majority of their own to bear. This is clearly distinct from the childhood of men to buy jewelry primarily presented to women. Jewelry for women as a consumer public, many of the behaviors of purchase must be presented to men as gifts.

MVI last survey research showed that 2000 women in research, 72% of respondents want their partner to use jewelry tiffany such as watches, rings, necklaces, bracelets and cufflinks and so on. At the same time, many women said they intend to buy jewelry for their husbands or boyfriends. In 500 male respondents, 32% of respondents watches, 30% of respondents use the ring, while 16% of respondents use a necklace, and many plan to buy other accessories.

Birth of the multi-cultural aesthetic personality

With the birth of the multicultural nature of aesthetic differences and social progress, men and women in thought and behavior in the case of a subtle change. Create custom multi-cultural aesthetic understanding of the birth of males, while men tend to wear jewelry pop.

For instance, now beauty salon services designed specifically for men more, the annual consumption of China's male beauty market, the extent of billions of dollars already, and even the formation of market male cosmetic changes. In malls, fragrances for skin care products for men sold well for a makeup mirror for men, eyebrow knives are also very popular. Especially the two cohorts born in the 1980s and 1990s to undermine completely the traditional aesthetic taste, their rebellious, provocative, sensitive, likes to explore new things, wants to express their individuality through the specific way to reflect the identity of a symbol individual and the value of jewelry. By wearing a special symbol reflects its identity and value of the fund.

A status symbol and a taste for men's jewelry

Another reason the birth of male jewelry popular is that their expensive jewelry to accentuate the bearer of identity, status and taste, men were the dazzling jewels economic base of beautiful buildings.

From the 16 th century or earlier, people in China and around the world are beginning to wear jewelry or expensive equipment to prove their rights and wealth. As with a hat with a jewelry set with precious stones to the weapons and the use of utensils made of rare materials, and even the chair, the whip, needles, pins and other horses. In 1905, South Africa, gave the King Edward VII Edward longevity is a weight of 3,016 kt, or about 603 grams of a big diamond. After the world-renowned jeweler, Joseph? Aspen Bethel Dutch design and rigorous treatment, some are polished pear-shaped, weighing 530.2 kt, named "Star of Africa", has been the king's scepter, the other party becomes heavy balls and 327 kt the other 100 pieces of beads of different sizes, embedded in the crown. So far, this root becomes a scepter and crown of the treasure of the British royal family has done so when it does a great party were used.